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Accel Entertainment, Inc. · NYSE

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Can DraftKings' Super App Unlock Growth Beyond Sportsbook States?

DraftKings is expanding its addressable market through its Super App strategy, leveraging its Predictions offering to reach customers in states where Sportsbook is unavailable. Over 600,000 customers have adopted Predictions with lower acquisition costs than Sportsbook. However, DKNG stock has declined 26% in three months and holds a Zacks Rank #4 (Sell) rating, with consensus EPS estimates declining over the past 60 days despite projected 36.4% earnings growth in 2026.

Zacks Investment Research

Can DKNG's DKeX Rollout Lift Profit Per Customer Into 2027?

DraftKings is shifting more Predictions trading volume to its DKeX exchange to retain fees from external providers. With Futures Commission Merchant approval obtained in July 2026, the company aims to improve profitability through in-house operations.

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