CNH Industrial is the world's second largest manufacturer of agricultural machinery (82% of industrial net sales) as well as a major player in construction equipment (18% of industrial net sales). Its Case and New Holland brands have served farmers for generations. Geographically, agricultural sales are 40% in North America, 32% in Europe, the Middle East, and Africa, 18% in South America, and 10% in Asia-Pacific. CNH's products are available through a robust independent dealer network, which includes over 2,600 dealer and distribution locations and reach into 164 countries. The construction business leverages over 400 dealers. The company's captive finance arm provides retail financing to its customers and wholesale financing to dealers to maintain inventory, thereby supporting sales.
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GlobeNewswire Inc.
CNH equipment helps Thai rice farmer replace stubble burningCNH's New Holland brand successfully trialed a TT3.50 tractor and mulcher with a Thai rice farmer to manage crop residue through chopping and soil incorporation instead of burning. The initiative demonstrates how mechanization, training, and local partnerships can address environmental challenges while supporting soil health and reducing reliance on chemical fertilizers.
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