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Salesforce announced its agreement to acquire Braze, a customer engagement and marketing software provider, for $5.66 billion ($47.50 per share in cash). Braze stock surged 52% on the news.

The deal, expected to close in 2027, represents Salesforce's continued focus on integrating AI into its offerings following its June acquisition of Fin. Braze has declined 51% since its 2021 IPO.

Salesforce announced it is acquiring Braze for $5.66 billion in an all-cash deal, with Braze shareholders receiving $47.50 per share. Braze stock surged 51.1% on the news, while Salesforce declined slightly as investors assessed the acquisition. The deal is expected to close in Salesforce's fiscal 2028, and Braze's marketing platform will complement Salesforce's existing product suite.

Intuit's Mailchimp division experienced a 1% revenue decline to $1.3 billion in fiscal 2026, with weak growth expected to continue. However, the company improved operating margins to 47.5% and is implementing retention strategies including value-based pricing and cross-selling. Mailchimp will be managed as a separate operating segment starting August 2026 with independent reporting in fiscal 2027.