Zacks Investment Research
The Trade Desk Broadens CTV Ad Reach in Italy: A New Catalyst for TTD?
The Trade Desk (TTD) expanded its connected TV (CTV) advertising presence by launching Skydance Pause Ads in Italy on HBO Max and discovery+. The company continues to capitalize on strong CTV momentum, with CTV revenue growing over 50% year-over-year in EMEA and APAC regions. TTD also partnered with Gracenote to enhance CTV ad targeting precision through content metadata integration into its DSP platform.
