Zacks Investment Research
Under Armour Sharpens Product Focus as Brand Transformation Advances
Under Armour is executing a brand transformation by reducing its Fall/Winter 2026 assortment by 25% with plans for another 25% SKU reduction over 18 months. While some products like HeatGear and Bouncy Tee show strength, Q1 FY2027 revenues declined 3.2% YoY to $1.1B, with North America down 9%. The company expects mid-single-digit revenue declines for FY2027 but maintains adjusted operating income guidance of $140-160M.
